You use all of these types of measurements to get to your optimal weight and health. When you are your best weight for you, you will also be at your most attractive.

Tell your employees about the details of the change. This is another great excuse for a party–even a simple cake-and-ice cream affair can go a long way towards generating employee goodwill. And it will give you an opportunity to tell them about the new brand and its meaning and get them involved in the change.

Approach your next kids party as if it were an adventure which you are going to record for posterity from beginning to end. This will mean capturing the significant high points of the party such as the guests arriving, playing party games, opening presents, and of course the cake and ice cream “Happy Birthday to You” part.

If throwing an actual party isn’t your speed, there are still plenty of things you can do to celebrate your new brand and to make sure you’re not launching in stealth mode.

First, it’s elitist. And, frankly, rude. Because we live in a country where we can have ANYTHING We want to eat, we have the luxury of picking our food path. Most of the world cannot say that. Most of the world would give its eyeteeth for what we throw Out. Most of the world would not dream of reading a label–just hand me the can opener! Our self-righteous rejection of this or that food–particularly when it is offered in a social situation–would be rude beyond belief anywhere but here.

Plan ahead. Plan to meet friends after a stressful day so you don’t run home and binge. Put thought into how you will feel after different situations and plan strategies to relieve negative emotions.

Grandma’s old-school. She’s a tiny, active lady who LOVES her sugary stuff, has cooked with MSG all her life, has eaten white rice every day of her life, and eats steak and prime rib like a Teamster, just not as a mainstay of her diet. She makes great potato salad with plenty of sugar. If you told her the foods she eats were “dangerous,” I do believe she’d laugh in your face! It simply never crosses her mind.